Guilting People Into Happy Hour? Genius Marketing

Mexican eateries really appear to know what their customers want. A Texas restaurant named El Arroyo has a sign that says, "Treat your mom to a margarita. You're probably the reason she drinks." It's hard to disagree with that logic, especially if you were only heading there for the drinks. We know their food is fantastic, but how can you not drink a few of margaritas while you're there?
Some people who saw this sign quickly said that wives should have been on the list of reasons why people drink. But that's simply another concept for a sign for another time.
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